1. 在出售给Facebook前，WhatsApp一直特别反对植入广告。该公司首席执行官让o库姆在自己桌上一直贴着联合创始人布莱恩o阿克顿留下的一张便条，随时提醒自己牢记公司的核心价值观：“不要广告！不要游戏！不要宣传噱头！”这样一来，短信应用只好想出别的创意。比如Tango就在用户的短信“收件箱”里插入广告。中国互联网巨头腾讯公司旗下的短信应用——微信，则通过游戏、贴纸（类似于表情符号）和移动购物等方式谋取赚钱之道。Kik则提供一种被一些人称为“聊天广告”的功能，用户通过它能和幽默网站Funny or Die及电影信息网站Moviefone这类品牌运营的聊天程序进行交谈。
2. In October last year North Korean border guards attempted to shoot down some balloons, triggering a brief exchange of heavy machine-gun fire between the two sides.
3. A network of walking and biking trails leads to other lakeside neighborhoods and to downtown, which is about 15 minutes by bicycle and 10 by car. The Walker Art Center and other museums are nearby. Hockey and skating are popular on the lakes in winter; canoeing, swimming and fishing in the summer.
5. A child prodigy with an IQ higher than Albert Einstein is celebrating becoming a unique member of Mensa. Nishi Uggalle, ten, is one of the youngest people in the country to score the highest possible mark of 162 in the IQ society's supervised testing.
4. She said she wanted to be an actress before becoming a singer, but explained that "music worked out first" before adding: "I feel like Cher in the film Moonstruck. It's like one of the great moments of my life."
5. Premiered in August, the 48-episode TV series is a fictional story, with a plot centering on struggles and romance during the Qin Dynasty (221-206 BC).
6. HSBC said its private reading of China's manufacturing sector was stagnant last month, confirming a "flash" estimate already published.
1. DOWNTON ABBEY (PBS, Sunday) Season 5 begins with new blows to Lord Grantham’s self-esteem and the somewhat Victorian touch of an illegitimate baby hidden away in a cottage. For those who haven’t already pirated the British broadcasts or read the recaps, let’s just say that the first episode involves a very heated situation.
2. 当城市规划部门明年初（2015年——译注）提出初步的建议方案时，布鲁克林的东纽约(East New York)地区将被列为试点。随后，重新区划进程就将在该处全市最穷社区之一内展开。而紧随其后的，将是针对皇后区的西法拉盛(Flushing)的提案。
3. Google's UK results are split into trending searches and most searched.
4. In contrast to last year when the vast majority of economists expected the ECB to launch full-scale quantitative easing, just under half of the 33 respondents thought the ECB would do nothing this year. The rest said the ECB would expand QE or cut interest rates, although some of those who expected more easing stressed that the central bank was unlikely to radically reshape its existing policy response.
5. Justin Bieber was the big winner of the evening at the American Music Awards last night, taking home four accolades including Favorite Pop/Rock Male Artist, Fa
6. v. 伸展，展开，传播，散布，铺开，涂撒
1. BETTER CALL SAUL (AMC, Feb. 8) Vince Gilligan and Peter Gould’s “Breaking Bad” spinoff is probably the most anticipated new series of the winter. Starring Bob Odenkirk as the crooked lawyer Saul Goodman, the show is set before the action of “Breaking Bad,” so any appearances by Bryan Cranston or Aaron Paul would be cameos at best. But the audience favorite Jonathan Banks reprises his role as the phlegmatic enforcer Mike Ehrmantraut.